Design for medicine that matters

Cutting-edge medicine deserves cutting-edge design.

Working on the in-house marketing team at Montefiore Medical System offered an array of unique opportunities. From art directing photoshoots in the OR, to seeing my work come to life on 30 foot billboards, to working closely with some of the most dedicated medical professionals in the city, it was an incredible experience.

My work encompassed a wide range of print and digital products, all routed through our project management system:

• I created a suite of patient-facing brochures and packets delivering critical information in multiple languages, and designed wayfinding other informative signage for the system’s multiple campuses.

• I lead editorial design for several magazines. From art directing photoshoots and engaging freelance illustrators, to hands-on layout and design, through proofing and press checks, I was involved with every stage of the production of these publications.

• I designed assets for advertising campaigns that lived across newspapers, bus shelters, email, and landing pages.