A fresh look for fresh flowers

There's nothing as satisfying as watching a new brand bloom.

I had the great pleasure of working with Lucky Fox Flowers, a family farm situated on 12 acres in beautiful Middletown, Maryland.

Together, we defined the characteristics of their brand and worked through a mood boarding process to identify the best visual representation. We reviewed four different draft directions, and selected one to refine and move forward.

From that collaboration, I designed their logo and built out a full set of brand guidelines. In an homage to their historic farm, I found an antique book of flower illustrations to add some vintage charm.

After establishing the look and feel of Lucky Fox Flowers, I designed and built their website to help their small business grow.