A flexible product for a world in flux

When schools closed during the global pandemic, EL Education rose to meet the moment.

Through a rapid product development process, we were able to stand up a remote version of our top-rated curriculum that could help students learn to read wherever they were learning from.

My role was in developing the logomark and overall visual branding, building out the template that curriculum designers would use to craft the curriculum, and working with talented multimedia consultants to bring the product to life through music, video, and motion graphics.

We leaned into a tactile, hand-illustrated style to bring some analog warmth to our digital product. My two kids were even able to lend a hand with some of the coloring.