Celebrating healthy communities

Every year Montefiore Medical System gathers supporters for an event celebrating the life saving work occurring every day at this NYC institution.

The gala highlights Montefiore’s position in the heart of the city, so I created event branding inspired by the city skyline.

The centerpiece was the invitation, a specially diecut cityscape that unfolds to reveal an illustration of the original hospital building at its center.

The branding carried through other print and digital touchpoints around the event, including the event program, slides, and thank you notes.