Creating Connections

For the 2024 edition of EL Education’s Annual Report, we decided to pivot to a digital-first format.

This took the form of a custom-built microsite incorporating short films featuring three of our partner schools, as well as different modules capturing highlights, impact data, and financial figures from the previous year. This shift in format allowed us to elevate the voices of our students and teachers, while reducing production costs.

We identified “Creating Connections” as the title for the report, and creative decisions flowed from that core idea. Student art was incorporated showing a joyous jumble of interconnected lines. Art direction for photography highlighted moments of connection: students high-fiving each other, collaborating in crew, or connecting on a playground. I coordinated closely with our multimedia producer to develop the short films at the center of the report, and worked extensively with key internal stakeholders to keep the project moving forward.

The final build out involved a suite of materials: the website itself, an interactive PDF version for some key audiences, a suite of social assets, and a short print run of leave-behind cards with key info and a QR code linking to the full site.